For fifteen years, TableCraft Products Company has had the pleasure of partnering with Coca-Cola as a licensee of branded products. Much like our core company in the commercial food service industry, we started from humble beginnings. Our original Coca-Cola TableCraft catalog included a range of nostalgic openers, toothpick dispensers, plastic baskets and of course, the classic straw dispenser.
Through the years, we have continued to expand our product lines in housewares and push to create complete collections of branded products to tell the full story of Coca-Cola. We strive to be a partner that enhances the iconic brand and the relationship that consumers have with it. To invoke the unexplainable feeling you get when you pop open an ice-cold Coca-Cola and that first sip hits your taste buds. To share in the classic, nostalgic sensation whenever you see the contour glass Coca-Cola bottles.
Every year, we are invited to attend the Coca-Cola Licensing Summit at the headquarters in Atlanta, GA. Every year, we are present, we listen, we learn, and we plan. This year, we were incredibly honored to be awarded the 2017 Coca-Cola Licensee of the Year Award for North America. This award not only shows us that our planning and hard work to evolve and create new ideas was noticed and appreciated, but it also inspires us as a team and a partner to continue to strengthen our relationship with the Coca-Cola brand and innovate new ideas to keep telling the story of the time-honored icon that is Coca-Cola.
From all of us at TableCraft Products Company, we are grateful, and we thank Coca-Cola for the award of 2017 Licensee of the Year – North America.